Clients:
FreightWaves and Tive
Role:
Art Direction • Layout
Brief:
Details the push for increased visibility and transparency within the supply chain industry in a bespoke white paper layout.
Outcome:
The design began with cover construction. A simple, radial gradient utilizing the sponsor brand's color palette was used to create a line, which paired with a set of concentric circles, conveys location tracking of a moving object. To make the data visualization stand out, and as nod to the movement on the cover, graphs span the width of the page with left to right movement.
