Client:
FreightWaves
Role:
Art Direction • Design
Brief:
Create an adaptable identity for a recurring virtual event series referred to as a "summit."
Outcome:
This bold identity took shape around the idea of crafting a wordmark for the "summit" series. With some manual adjustments to the "M" letterform, a sort of mountainous shape emerged. The sharp edges of the typeface used inspired the rest of the bold, angular identity. While simple overall, the flexibility of the master identity allowed for each summit to feel unique with the change of colors and photos.
