Client:
FreightWaves SONAR
Role:
Art Direction • Design
Brief:
Create an ad campaign that showcases the breadth of insight and capabilities of FreightWaves' SONAR platform, the first freight market dashboard.
Outcome:
By highlighting key aspects of the product that viewers can connect with, the ad campaign takes concepts such as freight, fuel, volume, rates, and capacity and makes them accessible. Different features are complimented by eye-catching colors, with images of the product displayed in a circular frame to provide a sense of unity throughout the campaign.
