Client:
Courtney McShan
Brief:
Craft branding to communicate the organizing and styling services of a new small business, the Courtney Collective.
Outcome:
The Courtney Collective's mission is to help clients organize and style their spaces, moving from clutter to calm. Working with stylist and organizational expert Courtney, a timeless and trendy logo was crafted to convey both her organizing and styling prowess. The branding was expanded in 2024, adding a new visual and lockups to the original collection of assets.