Client:
FreightWaves
Role:
Art Direction • Design
Brief:
Create an identity for F3: Future of Freight Festival to be applied across web, digital marketing, motion assets, and on-site print and digital applications.
F3 is an annual conference that explores innovations in the freight industry through engaging discussions, rapid-fire demos, interactive sponsor exhibits, thought-provoking speakers, and a fully immersive festival with live musical performances.
Outcome:
The vision was to create a transparent, glass truck and trailer that contained representations of the music festival portion of the conference. With the fantastic rendering and motion work of Caleb Spykstra, we were able to craft a futuristic identity that appears to refract light while conveying a sense of transparency and innovation for the future.
