Clients:
FreightWaves and Overhaul
Role:
Art Direction • Layout
Brief:
Highlights the advantages that technology provides in the battle to secure the supply chain in a bespoke white paper layout.
Outcome:
The design began with cover construction; an illustration was created and paired with subtle shadows to draw in the reader. An inviting shade of yellow was used throughout to uplift and unify, even brightening up the accompanying photo elements. Large headlines are placed throughout in order to give each section ample attention. Much like the technological advances in logistics, the layout achieved is bold and innovative.
